Tag Archives: retargeting

How to do remarketing well using Adwords

Google Adwords remarketing / retargeting enables advertisers to reach out to users who visited their site, hence shown a certain degree of interest in their products, by targeting ads at them while they visit sites in Google Content Network with sites like Gmail, Youtube, Mediacorp etc. Here are some finer points to remarketing for your […]

What is Google remarketing / retargeting

Google remarketing / retargeting was rolled out to advertisers in Mar 2010 after a year of trial. According to Google, “97% of new visitors do not convert the first time they arrive at your site’“. Now I suppose that has caught your attention, it means 97% of users who clicked over to your website did […]

Increase profits by 75% by improving customer retention by 5%

Bain and Company, a global business consulting firm, state that “a 5% increase in customer retention can increase a company’s profitability by 75%.” Customer service has always been an important part of customer retention. Retargeter recommends 3 online marketing tools to help in this and upselling your products: Social media Retargeting Email marketing They are […]