Tag Archives: quality score

How to use Google Keyword Tool

Google keyword tool is free and helps its advertisers find the most relevant keywords to their business.  By showing relevant ads, Google maintains relevance for its ads, customers are happier and online advertisers get targeted customers. Make most of this keyword tool by: Start with broad keywords first, then narrow to keywords more relevant to […]

Google Adwords Quality Score, Ad Auction video

Lower your costs by making your ads more relevant to users. Watch this video on how Quality Score of your ad affects how much you pay in the Google Adwords Ad auction. It’ll help in your digital marketing efforts! Points raised: Relevant ads Improve user experience of Google Ads Lowers advertisers’ costs Generates more businesses […]

Mobile CTR 2.7 Times Higher Than Desktop Search Ads

Click Through Rate from mobile ads are 2.7 times higher than from a desktop, and cost per click 60% lower, research by Efficient Frontier showed in its UK Mobile Search Report. However as mobile ad competition increase, as in the US (ad spending for the US and UK in 2010 was US$743m and US$135m respectively), […]