Tag Archives: ppc

Use Google Analytics to measure and improve customer experience

Econsultancy’s latest “Internet Marketing Strategy Briefing” report gives some good points on how to improve customer experience online in your digital marketing efforts and hence increase conversions from your PPC campaigns like Google Adwords. Humanize the experience by include live chats, live events. Be open about who you e.g. using a real people in e.g. […]

Pay per click (PPC) get 5 times more spend vs SEO

Referencing Forrester’s “US Interactive Marketing Forecast,2009 To 2014″ report: The image above shows the forecast that marketers will continue to spend 5 times more on PPC than SEO.  Likely reasons being that: PPC’s results are more predictable than SEO PPC is easier to do and much faster Of course, best results can be obtained by […]