Tag Archives: Landing page

What Google Adwords Landing Page Policy is about

The primary purpose of Google’s¬†landing page policy is to make sure that the sites to which users are taken after clicking on Google ads are safe, trustworthy, and legal.¬† If landing pages are suspected of violations, keywords and ads related to them are suspended as shown below: It is hence important for advertisers to be […]

Google Adwords Quality Score, Ad Auction video

Lower your costs by making your ads more relevant to users. Watch this video on how Quality Score of your ad affects how much you pay in the Google Adwords Ad auction. It’ll help in your digital marketing efforts! Points raised: Relevant ads Improve user experience of Google Ads Lowers advertisers’ costs Generates more businesses […]