Brand bidding on Adwords take note, EU – Interflora vs M&S

BusinessWeek reported the ruling on the case of Interflora vs M&S here. Interflora, the world’s largest flower delivery network, claimed that M&S was infringing its registered trade marks by purchasing several keywords containing the mark INTERFLORA.  Consumers clicking on the ads will be directed to M&S’s online flower delivery service. It will need to establish […]