Google Analytics goals are more flexible, powerful and yet do not need to install codes on the website. A summary to distinguish conversions and goals Conversions: Measured in Google Adwords. Default 30 days life span. Need to install codes in webpages. Goals: Measured in Google Analytics. In GA v5, “My conversions”, click the gear button [...]
Econsultancy’s latest “Internet Marketing Strategy Briefing” report gives some good points on how to improve customer experience online and hence increase conversions from your PPC campaigns like Google Adwords. Humanize the experience by include live chats, live events. Be open about who you e.g. using a real people in e.g. “About us”, Twitter, it brings [...]
Google remarketing / retargeting was rolled out to advertisers in Mar 2010 after a year of trial. According to Google, “97% of new visitors do not convert the first time they arrive at your site’“. Now i suppose that has caught your attention, it means 97% of users who clicked over to your website did [...]
Referencing Forrester’s “US Interactive Marketing Forecast,2009 To 2014″ report: This shows the forecast that marketers will continue to spend 5 times more on PPC then SEO. Likely reasons being that: PPC’s results are more predictable than SEO PPC is easier to do and much faster [...]
This finding was reported by Optify in its internet marketing research project “Changing Face of SERPs : Organic Click Through Rate“. It noted that “cheap CPC terms will likely yield over double the CTR on the first page than expensive CPC terms”. With first page total (sum of rank 1 to 10) organic click through [...]
CTR from mobile ads are 2.7 times higher than from a desktop, and cost per click 60% lower, research by Efficient Frontier showed in its UK Mobile Search Report. However as mobile ad competition increase, as in the US (ad spending for the US and UK in 2010 was US$743m and US$135m respectively), mobile CTR [...]
