Tag Archives: enhanced cpc

What is Adwords Flexible bid strategies?

#CC000758 / gettyimages.com Bidding strategies are a very important part of managing any PPC campaign.  Given that we want to maximize returns by bidding for good positions for the most effective keywords and reducing bids for the less effective ones. These are our experiences of the various bidding options: Auto: Adwords automatically set bids, but […]

Adwords defaulting ad rotation to “Optimize for conversions” in Feb 2012

In late February 2012, campaigns with “Bidding options” set to “Conversion Optimizer” or “Enhanced CPC” will have their “Ad rotation” defaulted to “Optimize for conversions” instead of current “Optimize for clicks” in their digital marketing efforts.   Campaigns using Conversion Optimizer or Enhanced CPC with “ad rotation” set to “Rotate: Show ads more evenly” will […]