Tag Archives: branding

Use Google Analytics to measure and improve customer experience

Econsultancy’s latest “Internet Marketing Strategy Briefing” report gives some good points on how to improve customer experience online in your digital marketing efforts and hence increase conversions from your PPC campaigns like Google Adwords. Humanize the experience by include live chats, live events. Be open about who you e.g. using a real people in e.g. […]

McDonald’s Pick n Play, Great marketing

Really good digital marketing strategy by McDonald’s. interacts with customers being fun, further brands McDonald’s “I’m loving it” video useful for viral effects redemption by e-coupons, cool easy to participate, no download needed to play the game Can also be used for marketing any new products when choosing the freebie too. Enjoy!