Tag Archives: adwords

Adwords defaulting ad rotation to “Optimize for conversions” in Feb 2012

In late February 2012, campaigns with “Bidding options” set to “Conversion Optimizer” or “Enhanced CPC” will have their “Ad rotation” defaulted to “Optimize for conversions” instead of current “Optimize for clicks” in their digital marketing efforts.   Campaigns using Conversion Optimizer or Enhanced CPC with “ad rotation” set to “Rotate: Show ads more evenly” will […]

How to do remarketing well using Adwords

Google Adwords remarketing / retargeting enables advertisers to reach out to users who visited their site, hence shown a certain degree of interest in their products, by targeting ads at them while they visit sites in Google Content Network with sites like Gmail, Youtube, Mediacorp etc. Here are some finer points to remarketing for your […]

What is Google remarketing / retargeting

Google remarketing / retargeting was rolled out to advertisers in Mar 2010 after a year of trial. According to Google, “97% of new visitors do not convert the first time they arrive at your site’“. Now I suppose that has caught your attention, it means 97% of users who clicked over to your website did […]