You are here: Home > a/b testing

Tag Archives: a/b testing

Use Google Analytics to measure and improve customer experience

Econsultancy’s latest “Internet Marketing Strategy Briefing” report gives some good points on how to improve customer experience online and hence increase conversions from your PPC campaigns like Google Adwords. Humanize the experience by include live chats, live events. Be open about who you e.g. using a real people in e.g. “About us”, Twitter, it brings [...]

Conversion rate from mobile ads 7 times lower than desktop ads

In a previous post “CTR from mobile ads are 2.7 times higher than from a desktop“, we described that it would be best to do A/B testing using CPM and CPC models to find out what works best for your Google Adwords/YSM/Bing advertising campaigns. From the same study that Efficient Frontier did, it was noted [...]