Bain and Company, a global business consulting firm, state that “a 5% increase in customer retention can increase a company’s profitability by 75%.”
Customer service has always been an important part of customer retention. Retargeter recommends 3 online marketing tools to help in this and upselling your products:
- Social media
- Email marketing
They are essentially about keeping in touch with existing customers, keeping brand awareness fresh and offering promotions along the way. The powerful part of online is the increased ease in segmenting your own customers and customizing the messages.
Retargeting using Google Adwords in your digital marketing efforts enable serving ads to bounced customers (users who reach your site but went off shortly) and enticing them back to visit your store again since they have expressed an interest when they visited your store.
More of this in Google Adwords remarketing / retargeting post.