Google Display Advertising course

google adwords fundamentals course

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This 2 day course will cover all the syllabus required for the official Google’s Display Advertising exam. To become AdWords certified, you’ll need to pass the AdWords Fundamentals and this exam. You can demonstrate your expertise and help your company earn the Google Partner badge with an AdWords certification.

Course details:

  1. Google Display Network
    • Google Display Network and YouTube
    • Benefits for brand and direct response advertisers
    • Display inventory and ad formats
  2. Plan a Google Display Network Campaign
    • The value of planning ahead
    • How to plan
    • Best practices
  3. Create your ads
    • Ad Formats
    • Display Ad Builder
    • Best Practices
    • Display Ad Policies
  4. Implement a campaign
    • Create a new campaign
    • Target your campaign
    • Bidding feature
    • Setting bid adjustments
  5. Measure performance
    • Reports
  6. Optimize and refine
    • Refining and Optimizing
    • Advanced Optimization Features
    • Additional Tools
  7. Take the official Google Adwords Display Advertising exam

Who is this course for

  • Professionals looking for a career switch into Digital marketing
  • Marketers who wants to get certified in Google Adwords

Trainer’s profile

Eng Yeow is our lead Google Adwords consultant at iConversing. He

  • is a certified Google Adwords and Bing ads professional
  • has over 6 years experience in managing campaigns across Google, Yahoo, Bing, Facebook, LinkedIn
  • has managed hundreds of thousands of Adwords spending for clients from small business to large corporations
  • has managed accounts include Autodesk, e2i, Adam Khoo, Hansgrohe, Ingersoll Rand among many others.

Our clients


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