Google Adwords Quality Score, Ad Auction video

Lower your costs by making your ads more relevant to users.

Watch this video on how Quality Score of your ad affects how much you pay in the Google Adwords Ad auction. It’ll help in your digital marketing efforts!

Points raised:

  • Relevant ads
    • Improve user experience of Google Ads
    • Lowers advertisers’ costs
    • Generates more businesses for Google Adwords
  • Relevant ads have high Quality score, determined by
    • CTR
    • Relevancy
    • Quality of Landing page
  • The more relevant your ads are to users, the less you pay!

Detailed Calculations:

  • Ad rank = Bid * Quality score
  • Your CPC = (Ad rank of next highest bidder)/(your Quality score)