Google Adwords Fundamentals course

google adwords fundamentals course

Google and the Google logo are registered trademarks of Google Inc., used with permission.


This 2 day course will cover all the syllabus required for the official Google’s Adwords Fundamentals exam. To become AdWords certified, you’ll need to pass the AdWords Fundamentals exam and one of the other advanced AdWords exams. You can demonstrate your expertise and help your company earn the Google Partner badge with an AdWords certification.

Our courses are WDA approved and SkillsFuture claimable.
“Under the SkillsFuture Credit, Singaporeans aged 25 years and above will receive an initial credit of $500 which can be used to pay for course fees, apart from government subsidies.”

Course details:

  1. Understanding the value of online advertising
    • Benefits of online advertising and AdWords
    • Google’s advertising networks
    • Where your ads can appear
    • The quality of your ads
    • What you pay
  2. Setting up an AdWords campaign
    • Choosing a campaign type
    • Structuring your campaign
    • Targeting your audience
    • Setting bids and budgets
    • Creating ad groups
    • Tools to plan a campaign
  3. Measuring and optimizing performance
    • Measure your results
    • Tools to measure your performance
    • Evaluate metrics relevant to your goals
    • Optimize your campaign
  4. Take the official Google Adwords Fundamentals exam

Who is this course for

  • Professionals looking for a career switch into Digital marketing
  • Marketers who wants to get certified in Google Adwords

Trainer’s profile

Eng Yeow is our lead Google Adwords consultant at iConversing. He

  • is a certified Google Adwords and Bing ads professional
  • has over 6 years experience in managing campaigns across Google, Yahoo, Bing, Facebook, LinkedIn
  • has managed hundreds of thousands of Adwords spending for clients from small business to large corporations
  • has managed accounts include Autodesk, e2i, Adam Khoo, Hansgrohe, Ingersoll Rand among many others.

About iConversing

Since 2011, we have worked with our clients to increase their online presence by reaching out to customers on Google, Yahoo, Bing, Facebook and millions of other websites. Our strength lies in our passion for data analytics to find the optimal solutions for our customers.
We are a certified Google partner, being up to date on the latest Google tools and products, use industry best practices and by working directly with Google.

*Click the badges to verfiy

Google Certified Partner

Adcenter accredited professional

Our clients


Government Training Subsidies

For companies: Eligible for 40% grant by IRAS under PIC, under “Training of employees” of the 6 qualifying activities.

For individuals: Approved by WDA, subsidy available with SkillsFuture credits.

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