Google Adwords & Facebook Ads Hands on course

Use Google and Facebook ads to get more customers online and grow your business!

Instead of hours reading through blogs or trial-and-error, learn in this course how to setup and run your own ads correctly that do not waste money and drive sales.

Our courses are WDA approved and SkillsFuture claimable.
“Under the SkillsFuture Credit, Singaporeans aged 25 years and above will receive an initial credit of $500 which can be used to pay for course fees, apart from government subsidies.”

What our participants say

hyatt logo
The trainer is well versed and has great experience in the application of Google AdWords to achieve the digital goals for clients. The training was delivered in a fun and laid-back manner with a good balance between theory and practical hands-on experience. I came away with a deeper understanding of Google AdWords and its application from attending this course.
Director of Digital Marketing
Grand Hyatt Singapore
Ministry of Manpower logo
The Online Advertising Hands-on course was very useful for me in planning and implementing digital campaigns across various platforms such as Google Adwords and Facebook. Eng Yeow was very engaging and patient in answering all queries. The course covered a wide range of topics related to digital marketing and Eng Yeow also shared useful tips that we can apply for our own campaigns.
Manager, Corporate Communications Department
Ministry of Manpower
Fuji Xerox logo
Attending iConversing’s Google Adwords Hands On Course answers all my questions. I never knew that adding a full stop at the 1st line of description actually extends the ads in the first line. EY is very knowledgable and willing to share. I learn a lot from him. Thanks.
Manfred Shi
Digital Marketing Associate Manager
Fuji Xerox Singapore
BMI Asia logo
The Google Adwords course is very informative and I have learned useful hands-on tip which I hope to apply in my course of work. The trainer Eng Yeow is extremely helpful and knowledgeable. I look forward to other classes conducted by them.
Alvin Gan
Project Manager
BMI Asia

2 days Hands-on learning to setup

  • Text ads on
  • Image ads on Google display network e.g. Straittimes, SGX, PropertyGuru
  • Facebook ads
  • Facebook custom audiences
  • Remarketing ads on Google and Facebook
  • Google URL Builder to tag non-Adwords campaigns

More details of what you will learn

  • Basics of Google Adwords
  • Choosing correct keywords and using appropriate match types
  • Write attractive ads, A/B test to continually improve
  • Structuring your account for easier monitoring and optimization
  • Remarketing, show ads to visitors who have been to your site
  • Monitor and Optimize your ads
  • Basic skills in Google Analytics to check performance
  • Pitfalls to avoid
  • And much more…

Who is this course for

  • Business owners and entrepreneurs who want to get more business online
  • Client side marketers who want to learn best practices used in an agency to deploy in-house

About iConversing

Since 2011, we have worked with our clients to increase their online presence by reaching out to customers on Google, Yahoo, Bing, Facebook and millions of other websites. Our strength lies in our passion for data analytics to find the optimal solutions for our customers.
We are a certified Google partner, being up to date on the latest Google tools and products, use industry best practices and by working directly with Google.

*Click the badges to verfiy

Google Certified Partner

Adcenter accredited professional

Our clients


Trainer’s profile

Eng Yeow is our lead Google Adwords consultant at iConversing. He

  • is a certified Google Adwords and Bing ads professional
  • has over 6 years experience in managing campaigns across Google, Yahoo, Bing, Facebook, LinkedIn
  • has managed hundreds of thousands of Adwords spending for clients from small business to large corporations
  • has managed accounts include Autodesk, e2i, Adam Khoo, Hansgrohe, Ingersoll Rand among many others.

Government Training Subsidies

For companies: Eligible for 40% grant by IRAS under PIC, under “Training of employees” of the 6 qualifying activities.

For individuals: Approved by WDA, subsidy available with SkillsFuture credits.

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