Getty Images releases Embedded Viewer to share millions of images

Getty Images today announced a way for everyone to use, on their blogs or share on social media, a selection of its huge collection of premium images FREE for non-commercial purposes via its embedded viewer.

Above is how an embedded image will look like, essentially an iframe in your post, which I must say are still quality images though my initial searches on the site show many real life pictures.  The Getty Images logo is clearly shown and readers can also easily share the image via twitter/facebook or embed it again by getting the embed code via clicking the </> at the bottom right.

“Images are the communication medium of today and imagery has become the world’s most spoken language,” said Jonathan Klein, co-founder and CEO of Getty Images. “Whether via a blog, website or social media, everyone is a publisher and increasingly visually literate… Innovation and disruption are the foundation of Getty Images, and we are excited to open up our vast and growing image collection for easy, legal sharing in a new way that benefits our content contributors and partners, and advances our core mission to enable a more visually-rich world.”

This is what the “Terms of use” states:

“Embedded Viewer
Where enabled, you may embed Getty Images Content on a website, blog or social media platform using the embedded viewer (the “Embedded Viewer”). Not all Getty Images Content will be available for embedded use, and availability may change without notice. Getty Images reserves the right in its sole discretion to remove Getty Images Content from the Embedded Viewer. Upon request, you agree to take prompt action to stop using the Embedded Viewer and/or Getty Images Content. You may only use embedded Getty Images Content for editorial purposes (meaning relating to events that are newsworthy or of public interest). Embedded Getty Images Content may not be used: (a) for any commercial purpose (for example, in advertising, promotions or merchandising) or to suggest endorsement or sponsorship; (b) in violation of any stated restriction; (c) in a defamatory, pornographic or otherwise unlawful manner; or (d) outside of the context of the Embedded Viewer.

Getty Images (or third parties acting on its behalf) may collect data related to use of the Embedded Viewer and embedded Getty Images Content, and reserves the right to place advertisements in the Embedded Viewer or otherwise monetise its use without any compensation to you.”

Very clever, in the likes of Youtube Embedded videos.  This will enable Getty Images to:

  • Build even more links for SEO purposes, bloggers and content marketers wont mind if we can easily and most importantly legally use
  • Collect data of what the image is used for.  E.g. if the image is used in a page where the title is “social media”, that will allow its to tag its images on Getty Images too
  • Show Advertisements on Getty images, similar to what Youtube does

Should Getty images also allow Embedded Videos, they will also be able to collect data on the increasing popular use of videos and animated GIFs now made popular by likes of Vine etc.

Great work Getty Images!