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4m Singapore online users, Is your business advertising online?

  #181215447 / gettyimages.com   As of Jan 2014, of Singapore population 5.4m population: Online users: 73% Mobile internet penetration: 64% Smartphone users researching products: 87% Smartphone users who made a purchase: 44% That means 87% of Singapore users will research products online before buying, and go to Google Search or social media when researching products. […]

Google partners Yahoo! to display ads

Yahoo has signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services. This means text/image ads set up on Google Adwords now can be displayed on various Yahoo! properties too! Yahoo gets additional revenue for unused ad slots. […]

Keyword match types in Google, Yahoo, Bing

In order to effectively target audiences with correct ads, keywords have to be chosen very carefully.  If not, search marketers can waste a lot of client’s marketing budget and your digital marketing efforts may not go far. In addition to appropriate keywords, keyword match types are also crucial in ensuring success.  Here are the differences […]