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Google new “Display Network” tab, Next-Gen Keyword Contextual Targeting

In the next few weeks Google Adwords will be rolling out a new tab for the Display Network, which is used to display text/image/video ads on Google Display Network, seen below:   What is key to this upgrade is the ability now to refine target at the keyword level, which is previously only limited to […]

Google AdWords for video

In the past, ad campaigns in YouTube lacked the targeting capabilities found in Google AdWords. Now with Google Adwords for video, advertisers can do comprehensive targeting options such as demographics, keyword, interest categories, topics, and specific publisher placements similar as in Google Adwords that will help in your digital marketing! Advertisers can now link their […]