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Ads on mobile using Google Adwords

Google Buy Button and How it Could Help Mobile Conversion

With internet technology advancing towards digital marketing using mobile gadgets, ComScore data shows that 60% of retail browsing occurred using either phone or tablets. On the other hand, only 15% of sales were said to have occurred using these types of devices. Why is there such a huge gap? Why is it that people don’t […]

4m Singapore online users, Is your business advertising online?

  #181215447 /   As of Jan 2014, of Singapore population 5.4m population: Online users: 73% Mobile internet penetration: 64% Smartphone users researching products: 87% Smartphone users who made a purchase: 44% That means 87% of Singapore users will research products online before buying, and go to Google Search or social media when researching products. […]

Google new “Display Network” tab, Next-Gen Keyword Contextual Targeting

In the next few weeks Google Adwords will be rolling out a new tab for the Display Network, which is used to display text/image/video ads on Google Display Network, seen below:   What is key to this upgrade is the ability now to refine target at the keyword level, which is previously only limited to […]

Conversion rate from mobile ads 7 times lower than desktop ads

In a previous post “CTR from mobile ads are 2.7 times higher than from a desktop“, we described that it would be best to do A/B testing using CPM and CPC models to find out what works best for your Google Adwords/YSM/Bing in your digital advertising campaigns. From the same study that Efficient Frontier did, […]

Mobile CTR 2.7 Times Higher Than Desktop Search Ads

Click Through Rate from mobile ads are 2.7 times higher than from a desktop, and cost per click 60% lower, research by Efficient Frontier showed in its UK Mobile Search Report. However as mobile ad competition increase, as in the US (ad spending for the US and UK in 2010 was US$743m and US$135m respectively), […]