Ads on mobile using Google Adwords
In the next few weeks Google Adwords will be rolling out a new tab for the Display Network, which is used to display text/image/video ads on Google Display Network, seen below: What is key to this upgrade is the ability now to refine target at the keyword level, which is previously only limited to [...]
In a previous post “CTR from mobile ads are 2.7 times higher than from a desktop“, we described that it would be best to do A/B testing using CPM and CPC models to find out what works best for your Google Adwords/YSM/Bing advertising campaigns. From the same study that Efficient Frontier did, it was noted [...]
CTR from mobile ads are 2.7 times higher than from a desktop, and cost per click 60% lower, research by Efficient Frontier showed in its UK Mobile Search Report. However as mobile ad competition increase, as in the US (ad spending for the US and UK in 2010 was US$743m and US$135m respectively), mobile CTR [...]
