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Are Top positions on Google Adwords worth spending on?

Very frequently, customers will ask for their ads to be shown on the top positions on Google search results.  Why?  For the simple reason that most people will think they get the most clicks, and nobody really clicks the ads at the right.  How true is this? Top 3 ads get 65% of clicks on ads According to […]

What is Adwords Flexible bid strategies?

#CC000758 / gettyimages.com Bidding strategies are a very important part of managing any PPC campaign.  Given that we want to maximize returns by bidding for good positions for the most effective keywords and reducing bids for the less effective ones. These are our experiences of the various bidding options: Auto: Adwords automatically set bids, but […]