Yahoo has signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services. This means text/image ads set up on Google Adwords now can be displayed on various Yahoo! properties too! Yahoo gets additional revenue for unused ad slots. [...]
Google keyword tool is free and helps its advertisers find the most relevant keywords to their business. By showing relevant ads, Google maintains relevance for its ads, customers are happier and online advertisers get targeted customers. Make most of this keyword tool by: Start with broad keywords first, then narrow to keywords more relevant to [...]
In the next few weeks Google Adwords will be rolling out a new tab for the Display Network, which is used to display text/image/video ads on Google Display Network, seen below: What is key to this upgrade is the ability now to refine target at the keyword level, which is previously only limited to [...]
In the first half of 2011, companies paid S$60.31million (US$48 million) for digital ads here, making up 8% of the total advertising expenditure in Singapore. Jointly commissioned by the Media Development Authority (MDA) and the IAB SE Asia, Singapore Chapter, the IAB online advertising revenue report for first half of 2011 was compiled by PricewaterhouseCoopers. For [...]
The following ad in Yahoo mail recently caught my attention and I subsequently submitted an idea for the challenge, an app that makes use of data in ACRA, LTA etc to provides locations of shops, restaurants, bus stops etc to provide more accurate data than Google Maps. “Initiated by data.gov.sg, a government portal which contains [...]
Previously, negative keywords and placement exclusion lists are done in the “Keywords” and “Networks” tabs respectively. Example: lets say you sell wines but do not sell brands like “Armand de Brignac”, “Red Bicyclette” and “Tavernello”. You can then create a negative keyword list called “Excluded Wine brands” and use it across campaigns. Now, these [...]
In late February 2012, campaigns with “Bidding options” set to “Conversion Optimizer” or “Enhanced CPC” will have their “Ad rotation” defaulted to “Optimize for conversions” instead of current “Optimize for clicks”. Campaigns using Conversion Optimizer or Enhanced CPC with “ad rotation” set to “Rotate: Show ads more evenly” will remain unchanged. This change [...]
In the past ad campaigns in YouTube lacked the targeting capabilities found in Google AdWords. Now with Google Adwords for video, advertisers can do comprehensive targeting options such as demographics, keyword, interest categories, topics, and specific publisher placements similar as in Google Adwords. Google Adwords is also offering a $100 coupon for AdWords when you [...]
BusinessWeek reported the ruling on the case of Interflora vs M&S here. Interflora, the world’s largest flower delivery network, claimed that M&S was infringing its registered trade marks by purchasing several keywords containing the mark INTERFLORA. Consumers clicking on the ads will be directed to M&S’s online flower-delivery service. It will need to establish whether [...]
Interesting stats of ads on Facebook Facebook ads have click-through rates of only 0.011-0.165%, compared to Google’s 0.4-0.7% Eminem had over 41 million fans and Lady Gaga over 39 million fans, but their core fan counts are 575 and 1,231 respectively (just 0.001% and 0.003% of their overall fan numbers)” A report by MediaMind indicate [...]
