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Digital advertising spend 2015

View image | gettyimages.com   Gartner published “CMO Spend Survey 2015: Eye on the Buyer” illustrating how CMOs in top MNCs will be allocating their digital advertising spend for 2015. Here are the main findings: Marketing budgets remain steady at >10% of company revenue, 50% of companies plan an increase in 2015 79% of marketing […]

4m Singapore online users, Is your business advertising online?

  #181215447 / gettyimages.com   As of Jan 2014, of Singapore population 5.4m population: Online users: 73% Mobile internet penetration: 64% Smartphone users researching products: 87% Smartphone users who made a purchase: 44% That means 87% of Singapore users will research products online before buying, and go to Google Search or social media when researching products. […]

5 reasons why you need a mobile friendly website

#184313409 / gettyimages.com   Many businesses are already targeting mobile users for their search engine marketing campaigns.  Is it  time for your company website to be a mobile friendly website?  Here are the reasons why: Easier to contact you If users have to expand/pinch on their mobile phones to read your product info, they might just […]