Google Analytics Premium, enterprise grade Google Analytics is now being used by some of the world’s most well-known organizations like Gucci, Travelocity, TransUnion, eHarmony and others. It includes: 24/7 live customer support and dedicated account manager access to all data attribution modeling to understand the full value of all channels in your media mix rich [...]
In the past ad campaigns in YouTube lacked the targeting capabilities found in Google AdWords. Now with Google Adwords for video, advertisers can do comprehensive targeting options such as demographics, keyword, interest categories, topics, and specific publisher placements similar as in Google Adwords. Google Adwords is also offering a $100 coupon for AdWords when you [...]
BusinessWeek reported the ruling on the case of Interflora vs M&S here. Interflora, the world’s largest flower delivery network, claimed that M&S was infringing its registered trade marks by purchasing several keywords containing the mark INTERFLORA. Consumers clicking on the ads will be directed to M&S’s online flower-delivery service. It will need to establish whether [...]
Interesting stats of ads on Facebook Facebook ads have click-through rates of only 0.011-0.165%, compared to Google’s 0.4-0.7% Eminem had over 41 million fans and Lady Gaga over 39 million fans, but their core fan counts are 575 and 1,231 respectively (just 0.001% and 0.003% of their overall fan numbers)” A report by MediaMind indicate [...]
Google Analytics goals are more flexible, powerful and yet do not need to install codes on the website. A summary to distinguish conversions and goals Conversions: Measured in Google Adwords. Default 30 days life span. Need to install codes in webpages. Goals: Measured in Google Analytics. In GA v5, “My conversions”, click the gear button [...]
Econsultancy’s latest “Internet Marketing Strategy Briefing” report gives some good points on how to improve customer experience online and hence increase conversions from your PPC campaigns like Google Adwords. Humanize the experience by include live chats, live events. Be open about who you e.g. using a real people in e.g. “About us”, Twitter, it brings [...]
Google Adwords remarketing / retargeting enables advertisers to reach out to users who visited their site, hence shown a certain degree of interest in their products, by targeting ads at them while they visit sites in Google Content Network with sites like Gmail, Youtube, Mediacorp etc. Here are some finer points to remarketing: Customize ads [...]
Google remarketing / retargeting was rolled out to advertisers in Mar 2010 after a year of trial. According to Google, “97% of new visitors do not convert the first time they arrive at your site’“. Now i suppose that has caught your attention, it means 97% of users who clicked over to your website did [...]
Bain and Company, a global business consulting firm, state that “a 5% increase in customer retention can increase a company’s profitability by 75%.” Customer service has always been an important part of customer retention. Retargeter recommends 3 online marketing tools to help in this and upselling your products: Social media Retargeting Email marketing They are [...]
Referencing Forrester’s “US Interactive Marketing Forecast,2009 To 2014″ report: This shows the forecast that marketers will continue to spend 5 times more on PPC then SEO. Likely reasons being that: PPC’s results are more predictable than SEO PPC is easier to do and much faster [...]
