Facebook See First: Personalize Your News Feed

Facebook over the years has transformed the way we live our lives. There are over one billion users who are using Facebook worldwide. And of course, marketers have used Facebook for their digital marketing strategies to improve on their overall online presence. What you see on your news feed influences your buying behavior and even […]

Financial Times Rolls out Cost-per-hour Advertising

  The Financial Times has just changed the world of advertising and commercial Internet history by launching a new digital advertising metric – cost-per-hour, or CPH. The new system, created by The Financial Times together with Chartbeat, is intended to increase the effectiveness of digital marketing by measuring the length of time each ad is […]

Digital advertising spend 2015

View image | gettyimages.com   Gartner published “CMO Spend Survey 2015: Eye on the Buyer” illustrating how CMOs in top MNCs will be allocating their digital advertising spend for 2015. Here are the main findings: Marketing budgets remain steady at >10% of company revenue, 50% of companies plan an increase in 2015 79% of marketing […]