Conversion rate from mobile ads 7 times lower than desktop ads

In a previous post “CTR from mobile ads are 2.7 times higher than from a desktop“, we described that it would be best to do A/B testing using CPM and CPC models to find out what works best for your Google Adwords/YSM/Bing in your digital advertising campaigns. From the same study that Efficient Frontier did, […]

Mobile CTR 2.7 Times Higher Than Desktop Search Ads

Click Through Rate from mobile ads are 2.7 times higher than from a desktop, and cost per click 60% lower, research by Efficient Frontier showed in its UK Mobile Search Report. However as mobile ad competition increase, as in the US (ad spending for the US and UK in 2010 was US$743m and US$135m respectively), […]

McDonald’s Pick n Play, Great marketing

Really good digital marketing strategy by McDonald’s. interacts with customers being fun, further brands McDonald’s “I’m loving it” video useful for viral effects redemption by e-coupons, cool easy to participate, no download needed to play the game Can also be used for marketing any new products when choosing the freebie too. Enjoy!