Yahoo has signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services. This means text/image ads set up on Google Adwords now can be displayed on various Yahoo! properties too! Yahoo gets additional revenue for unused ad slots. [...]
In order to effectively target audiences with correct ads, keywords have to be chosen very carefully. If not, search marketers can waste alot of client’s marketing budget. In addition to appropriate keywords, keyword match types are also crucial in ensuring success. Here are the differences between the 3 platforms’ keyword match types. As Google has [...]
Google keyword tool is free and helps its advertisers find the most relevant keywords to their business. By showing relevant ads, Google maintains relevance for its ads, customers are happier and online advertisers get targeted customers. Make most of this keyword tool by: Start with broad keywords first, then narrow to keywords more relevant to [...]
In the next few weeks Google Adwords will be rolling out a new tab for the Display Network, which is used to display text/image/video ads on Google Display Network, seen below: What is key to this upgrade is the ability now to refine target at the keyword level, which is previously only limited to [...]
In the first half of 2011, companies paid S$60.31million (US$48 million) for digital ads here, making up 8% of the total advertising expenditure in Singapore. Jointly commissioned by the Media Development Authority (MDA) and the IAB SE Asia, Singapore Chapter, the IAB online advertising revenue report for first half of 2011 was compiled by PricewaterhouseCoopers. For [...]
The following ad in Yahoo mail recently caught my attention and I subsequently submitted an idea for the challenge, an app that makes use of data in ACRA, LTA etc to provides locations of shops, restaurants, bus stops etc to provide more accurate data than Google Maps. “Initiated by data.gov.sg, a government portal which contains [...]
Previously, negative keywords and placement exclusion lists are done in the “Keywords” and “Networks” tabs respectively. Example: lets say you sell wines but do not sell brands like “Armand de Brignac”, “Red Bicyclette” and “Tavernello”. You can then create a negative keyword list called “Excluded Wine brands” and use it across campaigns. Now, these [...]
In late February 2012, campaigns with “Bidding options” set to “Conversion Optimizer” or “Enhanced CPC” will have their “Ad rotation” defaulted to “Optimize for conversions” instead of current “Optimize for clicks”. Campaigns using Conversion Optimizer or Enhanced CPC with “ad rotation” set to “Rotate: Show ads more evenly” will remain unchanged. This change [...]
Great infographic by SEObook. Impact of Google’s updates on Adwords: Can’t target mis-spelled keywords: Choosing misspelled keywords on Adwords will not be useful anymore as Google will auto suggest/correct the spelling using Google Instant and Google spelling correction respectively. Adwords Ads get more space: With Google Places, larger listings for official sites and Adwords [...]
BRITE Mar 2011 Conference Steve Rubel, SVP Director of Insights @ Edelman Digital, on 11 digital marketing trends Here’s a review of what was mentioned back in Mar: Attentiononomics lots of content, limited time need to realize the value of attention, and not just reach and impressions, in driving conversions visualizations help e.g. gaming where, [...]
