Issues many small businesses face on marketing:
- Limited time to expand or even do any marketing
- Lack experience hence waste resources
- Lack manpower hence overwork staff, which affects morale
- Unable to measure success hence unable to allocate budget efficiently
- Lack strategy hence miss customer segments
- Limited budget hence unable to invest in future
Assess your needs if the above sounds all too familiar:
- Are you worried about not spending enough on marketing?
- Are you concerned about the effectiveness of your current spending?
- Are you targeting enough customers?
- Do you know which pages attract your customers to buy most?
- Are your competitors found on Google when you key in your industry’s keywords, but you aren’t?
Online marketing offers:
- Ability to track and optimize your ROI
- Understanding which of your products sell well online
- Increased online presence for your brand
Read on: Why advertise online?